Competitors analysis and 4p analysis Essay Example | Topics and Well Written Essays - 1000 words

Competitors analysis and 4p analysis - Essay Example atapact business with three competitors in a bid to determine areas in which the company can adjust to increase its performance using the four parameters. We shall first compere Datapact with Netstar. In terms of products, the two companies offers a variety of IT services to their customers with the sole aim of increasing their revenues and for diversification purposes. Datapact offers consultancy, security and antivirus solutions, hardware maintenance, software licensing and compliance among many other IT services (Datapact 2014). Nestar on the other hand offers a wide range of IT services which includes fixing it problems, cloud computing, experts in mac IT support, ditching slow connectivity among other IT services. The two companies therefore offer several services to help solve their customers’ problems and demands. In terms of promotion, both companies have relied heavily on references and used social media platform to lure potential customers and ensure customer retention. Datapact has for instance included the testimonials of their customers on the website with the objective of attracting new customers and giving assurance to the market of the quality of services it offers. Netsar similarly has included complementary messages of their customers to show satisfaction for their products and as a marketing strategy meant to attract customers. Both companies have also used social media platforms and electronic advertising to help expand their businesses and increase their revenues. Prices of Netstar are fixed and are based on a per user rates. On the other hand, Datapact offers flexible rates to their customers and promises affordable prices as a way of ensuring that their costs are customer friendly. The fourth important element of marketing is the place. Datapact as a company offers their customers services both in their offices and at the customer premises depending on the nature of the service being offered. Computer hardware are sold to the customers

Podcasts Essay Example | Topics and Well Written Essays - 1250 words

Podcasts - Essay Example In this scenario, subscribers are able to listen to podcasts using their computers, rather than sending them to a portable audio player. In fact, it is expected that coming editions of podcasting will include video signal. In this scenario, the cell phones with video potential will be capable of playing video podcasts. Actually, Adam Curry presented the idea of Podcasting. The application of this idea rose extensively with the emergence of networks and radio making material available for podcast fans. According to a research conducted by â€Å"USA Today† in February 2005 stated that over 3,300 podcast applications were available, immediately few months after its opening (Egger; Kayne; Lesinski, Walker and Leveque). Moreover, innovative technology based media has often replaced older media. However, it immediately does not take place that way. In fact, there are various aspects that turn out to be strictly out-of-date and have been replaced because of harsh boundaries they had (smoke signals are not that well-known any longer) however by and large, latest and innovative technology based media immediately supplements older media. Though, gestures did not turn out to be out of date for the reason that of speech. Additionally, the speech did not move away for the reason that of writing. In the same way, books did not put back the trend of letters. In addition, radio did not make books go absent, and neither did TV replace radio. On the other hand, the media backdrop is developing and the various kinds of media are affecting each other. Since people usually like to watch the Super Bowl on TV in place of listening to it on the radio. However, that is not equivalent "replacement". Additionally, radio certainly had to alter when TVs turned out to be well-known, however on the alternately, the number of radio stations almost certainly has augmented in those days (Egger; Kayne; Lesinski, Walker and Leveque). In this scenario, we have